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BabyPro.com is a reputable, US based company selling baby safety and childproofing products.
Recently the site was sold and the new owner decided it needed a fresh look. BabyPro.com had no real brand identity and with a modern new e-commerce site on the way, the first place to start was a logo. With a view of selling non childproofing products down the track, owner Jason asked for a logo that had a safe and professional feel to it to appeal to those customers wanting childproofing products, but something that wouldn't restrict babypro.com from selling unique toys and other baby products.
Trying to steer clear of the obvious baby symbols like dummies and pregnant bellies, we chose a ducky to represent the new babypro.com. The smaller, baby ducky in the logo was placed inside the larger one to represent it being safe and looked after. Owner Jason also commented it reminded him of a sonogram.
"I really love it. It has grown on me and I think it is fresh, clever and I love the font treatment. Let's roll with it!"
