Written by Jon Bergan on the 10/05/2007
Online business directories are just one way to boost your website's ranking in search engines such as Google, Yahoo! and Lycos. You're probably wondering how this can work, however it is really quite simple. Keep on reading and let me explain!
One of the most important factors to a site's ranking is link popularity. If your website gains a lot of hits from other sites with high rankings, then your site must obviously be a popular site and as such should be ranked higher in search engines. By placing your site in online directories that are already considered popular, you're exposing yourself to a number of new visitors and those visitors are being referred to your site by a popular site. Search engines realise this and take it into account when determining your ranking!
You should consider joining sites such as dLook, Yellow Pages Online and other popular online business directories. If you have some spare cash, it even pays off to throw some their way. This will ensure you receive a prominent listing on their site and thus will most likely attract more users to your site thus increasing your search engine ranking!
Online directories are just the beginning. Think of the various kinds of sites out there that you could post your URL on! Message boards, online magazines, online stores, affiliate sites and more! If you throw your link all around the place, people will click on it and search engines will notice it. If search engines find your URL everywhere, then they’ll consider it to be a popular link and you’ll reap the benefits!
Search Engine Optimisation is a tricky art and a lot of the factors that contribute to a sites ranking are controlled by elements outside of your control. However although you cannot directly control these elements, you can definitely manipulate them. This tip identifies just one way you can increase your ranking by manipulating the parameters that are just outside of arms reach.
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