Written by Marnie Bergan on the 17/03/2009
blueCart eCommerce is a robust e-commerce software package that is completely customizable in every facet. From the design of the overall site template, the layout of category pages, through to the tiny pieces of text that appear when an item is added to the cart, everything can be modified quickly and easily. blueCart's intuitive interfaces, AJAX powered cart functions and user-friendly controls make it a must have for online store owners.
With so many features, it's no wonder it took nearly two years to develop. So why spend so much time developing e-commerce software when there are already so many e-commerce packages out there? The reason is simple: so many of the e-commerce packages currently on the market aren't flexible enough when it comes to customising both the look and the functionality of the software. Online store owners end up with a store that either looks nothing like the rest of their website (or is plain old ugly) or doesn't function the way they would like it to.
That's where blueCart comes in. Everything about the software is customizable – from the overall layout to the category images to the structure of product summary pages. Everything is tailored to suit the store owners needs and their brand. Buy Now and Add to Cart buttons are custom designed to include colours, fonts and images that are already a part of the store owner's brand. Even product images can be customized to include an element of any existing branding – such as a leaf from an existing logo gently laying over the product image.
blueCart has several other stand-out features that make it a strong contender in the e-commerce market. AJAX controls are used throughout the software. This means that a customer purchasing something through the online store doesn't have to refresh their browser or browse to another page whenever they add an item to their cart or conduct a search – the information just appears.
For boutique businesses, blueCart has support for custom gift wrapping, gift registries/wishlists and e-gift certificates. Support has been added for complex shipping options and the loading of a completely custom matrix of prices. blueCart also supports Australia Post calculators and other third party shipping calculators, to make shipping quoting easier on both the store owner and the customer.
One of the latest and greatest upgrades to the software is the addition of a Custom Fields function. This function allows the store owner to add custom fields to just about anywhere in their online store. You can add a simple "how did you hear about us" question during the registration form and easily add options for the customer to select from or even allow the customer to add a message to be placed on the gift card for their purchased item. From additional fields on a per product basis to custom questions during registration or checkout, blueCart can handle it.
Some standard features of the software include:
There is also the option to add additional modules to the software which include:
If you'd like to find out more about blueCart, give us a call!
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