Written by Jon Bergan on the 15/07/2008
It seems everyone nowadays has an online store. Yet all of their marketing efforts and calls to action all point to the user actually buying something. Sure, it'd be great if every one of your users actually bought something from your store but the harsh reality is that they won't.
Think of it this way - how many times have you walked into a store, had a look around and walked out? I'm sure you're already out of fingers just trying to count the times! My point is that the majority of users may be interested in your products but aren't ready to take the plunge and actually buy. So, why should we force them?
It's important that we all understand how fantastic e-newsletter subscriptions truly are. They are in fact considered to be conversions by most web gurus, yet many of us still ignore their importance and focus on our earnings rather than the bigger picture.
The fact is that each of these e-newsletter subscribers has now willingly agreed to be bombarded with branded emails, online marketing campaigns and more! Sure, this sounds a little unnerving when you put it like that, but you’ve now secured a way to put your business in front of yet another person's face at least once a month and that tidbit of exposure is not only free – it's priceless.
If you're still wondering how you're actually going to earn something from an e-newsletter subscription - stop thinking! The answer is right in front of you. How many times would you receive a brochure from a store that stocks everything you love until you actually decide to go and buy something from there? I'm sure it'd only take a few issues until something caught your eye. The same rule can be applied here. It's all a matter of time.
So, stop worrying about sales and start pushing for e-newsletter subscriptions. They are considered sales leads in many circles and for good reason. Now it's time to change your marketing strategy and the first stepping stone is to implement AIDA on the World Wide Web. Remember, sales are great but subscriptions are conversions too.
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