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Client Spotlight - Little Explorers

Written by Marnie Bergan on the 15/10/2008

Client Spotlight - Little Explorers

Little Explorers
Ph: 0405 419 123
Web: www.littleexplorers.com.au


Briefly, what is your business about?

"We are an online resource for out and about families. We have an online directory listing parks, playgrounds, attractions, etc. and an online store selling outdoor gear for kids."

What products and/or services does your business offer?

"We sell products for outdoor families - from swimwear to child carriers. We have a directory listing parks, playgrounds, beaches, attractions and family-friendly eateries. We also have an articles and blog section."

How did you originally discover the idea for your business?

"It was thought up in 2003 when I was pregnant with my first child. I found there was lots of online stores but none geared towards the outdoors and none which incorporated a directory."

What have been the keys to success in your eyes?

"Finding a niche! There are an enormous amount of online kids clothing stores but our combination of store and directory and our specialising in the outdoors and travel sets us apart."

What kind of relationship do you establish with your customers? How do you maintain this?

"As contact is mainly through email I always try to answer queries quickly. Always follow-up, always be friendly and helpful. We also have a newsletter and most customers sign up to this so I can keep them up to date with offers, new products, etc."

Do you believe business networking is important? If yes, how so?

"Yes, it's very important but unfortunately I don't have much time for it!"

Do you employ any web or online marketing

"No, I do it all myself but would like to explore this in the future."

Have you noticed any trends in your industry at the moment?

"Unfortunately there are far too many online kids stores which are opening. They all seem to be the same - a trend which I hope stops soon!"

What is your greatest achievement?

"I don't think I've had it yet! Although juggling a full time job, online business and being a mum is quite an achievement!"

What do you like most about your job?

"That it's something I created and that I am hopefully helping other families to explore the outdoors!"

Describe your business in five words or less.

"Online resource for outdoor families."

If you are a current or past client and would like to be included in this great new feature, please contact us directly and we will arrange to have your business featured.

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