Client Spotlight - Ker'trae Products
Written by Marnie Bergan on the 16/07/2009
Ker'trae Products
Ph: 0400 627 559
Web: kertrae.com.au
Briefly, what is your business about?
"Producing and selling natural based skincare products, ranging from bath, body to face."
What products and/or services does your business offer?
"We provide affordable, natural skincare as well as a mobile day spa incorporating fresh ingredients."
How did you originally discover the idea for your business?
"Working with the skincare industry for many years. Dealing with customers concerns with synthetics, fragrances, etc. Having a passion for natural ingredients."
What have been the keys to success in your eyes?
"Positive, helpful customer service, a can-do attitude, listening to what the customer wants and needs."
What kind of relationship do you establish with your customers? How do you maintain this?
"You need to listen to what they need and want. Remember your customers as if they were a friend. I also believe in giving added value. I always give my customers something extra in the way of samples or something."
Do you believe business networking is important? If yes, how so?
"Yes, I do. If you provide a good service the customer themselves usually spreads the word to their friends. I have yet to join any networking groups, but eventually will. I believe we can all help each other."
Do you employ any web or online marketing
"I have recently looked into it and can't wait to start on it."
Have you noticed any trends in your industry at the moment?
"Yes, the cosmetic industry is shifting more into natural ingredients which is great for us."
What is your greatest achievement?
"Creating products for certain problems and having the customer come back with praise over its effectiveness."
What do you like most about your job?
"Helping people. I love creating something and having someone come back to me and tell me they love it!"
Describe your business in five words or less.
"Affordable, natural skincare with personal service!"
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