Client Spotlight - Forklogic
Written by Marnie Bergan on the 03/02/2009
Forklogic
Ph: 02 4367 5728
Web: www.forklogic.com.au
Briefly, what is your business about?
"Providing the best products and service to other Central Coast based business."
What products and/or services does your business offer?
"Materials handling solutions. Eg. Forklifts, new and used, sales and hire, in addition to service, repairs and maintenance on all makes and models."
How did you originally discover the idea for your business?
"Working in the industry, I noticed a gap on the Central Coast where you either had to deal with very large organisations and pay the price or deal with small operations and lose out on quality."
What have been the keys to success in your eyes?
"Great service, great products and listening to customers needs."
What kind of relationship do you establish with your customers? How do you maintain this?
"We like to establish trusting relationships based on our consultative approach. We maintain this by keeping customers up to date with things happening in our industry and more or less become a resource."
Do you believe business networking is important? If yes, how so?
"Yes, networking is important. People prefer to deal with people they can trust and networking shares experiences providing solid referrals."
Do you employ any web or online marketing
"No."
Have you noticed any trends in your industry at the moment?
"Yes, the focus at the moment is to achieve market share, this is mainly with the larger players. The spin off is a reduction in customer service levels."
What is your greatest achievement?
"Continuing to assist new found customers with great service and attention to detail."
What do you like most about your job?
"Solving materials handling problems."
Describe your business in five words or less.
"Ethical, committed, resourceful, reliable."
If you are a current or past client and would like to be included in this great new feature, please contact us directly and we will arrange to have your business featured.
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