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Client Spotlight - Erina Rugby League Football Club

Written by Marnie Bergan on the 12/10/2009

Client Spotlight - Erina Rugby League Football Club

Erina Rugby League Football Club
Ph: 02 4365 2233
Web: erinarlfc.com.au

The following interview was completed by Erina Rugby League Football Club's Operations Manager, Ben Priest.

Briefly, what is your business about?

"Hospitality and the club industry."

What products and/or services does your business offer?

"Food and beverage, gaming, recreational sports, function and meeting facilites."

How did you originally discover the idea for your business?

"Erina Rugby League Football Club has been in existence since the early 1900's. With the licensed venue opening in 1977, it is now a testimony to all officials past and present."

What have been the keys to success in your eyes?

"A progressive board of directors and management team, highest quality frontline staff who provide friendly service that enriches our loyal membership base."

What kind of relationship do you establish with your customers? How do you maintain this?

"Friendly and personal service, face to face customer service maintained via staff training, marketing, quality service and professionalism."

Do you believe business networking is important? If yes, how so?

"Yes! ERLFC has a close relationship with many local businesses and suppliers, most of whom have been long term and loyal sponsors involved with the rugby league teams."

Do you employ any web or online marketing

"Currently obtaining further information with regards to e-marketing, and we advertise specials and promotions online currently."

Have you noticed any trends in your industry at the moment?

"Many government legislation changes have impacted on the club industry over the past 10 years. Things have now settled with an increase in business and revenue noticeable."

What is your greatest achievement?

"ERLFC have supported me throughout my tertiary studies and the board of directors and CEO have encouraged this. Apart from over 10 years service, my appointment as Operations Manager in 2006, the guidance of Ian Munro has put me in good stead to one day run my own club. Involvement in major extention and refurbishment planning has also been great to be a part of, watching the venue grow from strength to strength."

What do you like most about your job?

"The many different and vast roles it encompasses. Every day is different and keeps you on your toes and fresh. it is a great industry and supports the community at large."

Describe your business in five words or less.

"Way a club should be."

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